This is the twitter presentation I gave to the folks at NUSEA.
My intent was not so much to convince, but to share how creativity and imagination has injected so much life and variety into a technology I once thought frivolous. It took me nearly two months to figure the real value in twitter and how to use it effectively, and my aim was to bridge that gap for others, under an hour. As we all know, converts are the greatest evangelists.
Twitter will be destructive. I have witnessed it’s influence in citizen reporting, collective behaviour, and in shifting the power back to the consumer as corporations struggle to keep up. They are afraid of this new viral creature, and until they learn how to manage it they have no choice, but to finally hear consumers out (yay!). It’s long due, and it brings literal meaning to the customer is king.
And as far as I turn to Google for everything I need to know, I soon discovered the limitation in my results – they are all set in the past. Looking back at the recent crises, it appears that broadcast media typically break the news 15-30 minutes after it is first seen among the twitter chatter. Who considers what’s newsworthy anyway? We find value in news that affect us and the people we care about, and that comes through the tweets from our circle. It won’t be long before journalists begin monitoring what’s trending on twitter to report, and I sooner or later, I’m guessing Google will want a piece of the action too. Hello Twoogle!
So after uploading the presentation on Slideshare (which was a harrowing experince due to tons of downtime), I got an email from the editorial team notifying me that my presentation’s being showcased on the Technology page. They probably saw my frustrated Tweet :P But no really, it’s cool for a start.